Fashion & Coaching for Women Over 50

Check out our tips on how to find your unique style, have more confidence, and feel good about YOU!

Is Your Closet TOO Trendy?

It’s fun to have trendy clothing pieces versus your classic wardrobe staples. A challenge of having more trendy items than basic, classic pieces is that it’s harder to mix and match trendy pieces to create several ensembles.

For example, if you bought a floral print blouse this year, don’t be surprised if you have a hard time matching it with other items of clothing in your closet! It can be so disheartening when a fashion shelf life has expired before you get to wear it. Do not be discouraged, though! Let’s go back to the basics for a moment.

Below are a few basic core pieces that should be in your wardrobe:

  • Black dress
  • White button up blouse
  • Jeans – dark wash
  • White T-shirt
  • Black pants
  • White or black sweater
  • Blazer
  • Denim jacket

Now, once you have some basic pieces in your closet, it’s okay to buy trendy pieces from time to time. If you have your basics, then you will always have something to wear. Once you have a solid foundation, buy trends that fit your style. For example, think of how many different versions bohemian wear there are. Ask yourself what will be a trend you can see yourself wearing more than once.

Buy the fit and style that best fits your image (example; look for simple lines if you have a classic image) and that way it’ll have a future in your closet (and on you!) after the season has faded.

Having at least the basic essentials of a classic, core wardrobe will always give you an edge-up to “Never Say, I Have Nothing to Wear”, Again!

#7 Reason You Don’t Have Anything to Wear                                      How to Make Sure you Do!

Hourglass – Curves, curves and more curves!

Your shoulders are relatively wide as your hips/thighs and your waist is distinctly narrower than your shoulders and hips/thighs.

Rectangle – Shoulders are as wide as your hips/thighs. Your waist is as wide as or just narrower than your shoulders and hips/thighs.

Rectangle shape

Apple/Oval – Shoulders are narrower  than your hips/thighs: from the front view, your waist appears the same width or wider than your shoulders/hips.

oval shape

Inverted Triangle – Your shoulders are wider than your waist and hips/thighs.


Figure out your body shape and start purchasing the right fit for your body shape and have something to wear.

The Big Day is Approaching –

                  Book Release – Tuesday, October 16, 2018

                                      E-Book and Paperbook


In recognition of the launch of my new book, entitled “Never Say, I Have Nothing to Wear”. Again! I will send you a daily message regarding reasons you have nothing to wear. The book is set to launch on October 16th and in celebration of that I want to share some wisdom inspired by the book.

                        #9 Reason You Don’t Have Anything to Wear


            You’re Shopping without thinking of your Wardrobe!

I’m sure the feeling is a familiar one: you open your closet and with your hands on your hips, you say, “I have nothing to wear”. Yet here you are, with clothes in your closet. You Do have something to wear!

What are your purchasing habits? Do you shop trends instead of having basics that match anything? Do you shop when you are emotional, (happy or sad)? Do your clothes match with what’s in your closet, you can’t create outfits or constantly trying on different personality styles that’s not your style or feel good on you?

Fall 2018 Trends to Watch

Fall has arrived and it’s time to pay attention to the best fall trends for 2018.

I love Fall clothing. It’s something about the weather cooling down and snuggling up in to warmer clothing.

But knowing your color palette is crucial during this time due to all the new colors that show up for fall.

My palette is Autumn and I love it during this time of year when the colors of my season appear, such as gold, mustard yellow, orange, red and bronze. This year you will be able to find these colors in paisley and floral patterns and don’t forget animal print, it’s back again but in a modern form.

Here is the round-up of the best fall fashion trends for women over 50.


Embroidery is everywhere for the season. If looks beautiful on all the clothing I’ve seen. I especially love it mixed with the western look as seen in the picture.

Think of your style and what your brand represents. Is this something you will wear or are will you buy it since it’s in style?

For instance, my style is classic, traditional, with a little bold. So when see something like this my first thought is, will be around next year? If I have any doubts, I will not buy it. I like to buy clothes that last and build my wardrobe rather than just buying clothes that last only for a season. I like clothes that last for as long as possible.

The details of embroidery on an outfit is very pretty and can be found on a variety of pieces. You will notice it on dresses, jackets, jeans, shoes and handbags.

Floral/Paisley and Prints

Striking, bold colorful florals, paisleys and prints are in full force this year. The impact of the large and beautiful colors display a more modern and fashion forward look.

Keep in mind how you feel in florals especially the size of them and this year they are larger. They are not for everyone even if it is in style. Sometimes it’s better to not wear full body florals and wear either the top or bottom and mix it with solids to balance it out.

Make sure to also consider you’re your color palette when choosing patterns, it makes all the difference with how it looks on you.

The Color Purple

Pantone selected Ultra Violet as the color of the year for 2018, so the shade will dominate fashion.

You will find darker and lighter shades of purple for the fall and winter seasons such as Hyacinth Purple, lilac which is considered in the purple family.

Pant Suits are Back

Look for matching pants with the style, fabric and patterns as the jackets. You will find them in solids, plaids and paisley.

2018 is the year of Women Empowerment and women in suits are even more prominent. Whether you are in business, starting your own business or delving into the next chapter of your life, women are looking for clothing that expresses their confidence and power.


Velvet was strong last year and it’s stronger this year. Super soft and perfect for the cold weather and holiday months. You will also find embroidery and beautiful colors for the season. You will see blazers, kimonos, dresses, scarves and shoes.

Faux Suede or Leather

Faux suede and leather are back this year long with authentic leather and suede. Personally, faux has really improved since it’s first introduction years ago. It’s hard  to tell the difference between the real and the faux (fake). I have always been a component of the real but truthfully, I love the faux and a big reason is because how it looks and you can wash it. I have a couple of real suede jackets hanging in my closet that need cleaning and I have had a hard time finding a cleaner. I can find cleaners that will take it and send it to another cleaner for cleaning, but you will pay two fees, although they won’t say that. It gets expensive for cleaning.

Look out for faux suede and leather dresses, skirts, scarves, and shoes and all in so many beautiful colors.

Animal Print 

I know animal print is a usually on the fall list. The good news is that you probably have something in your wardrobe already. This year designers have added bolder animal patterns such as tiger and zebra instead.

Or, you will find the leopard print with a brighter background such as tan, pink, red, or other colors. If you prefer not to wear it head-to-toe print, you can choose one item, such as a clutch bag, sweater, or shoes.

Fall is my favorite time of year to purchase clothing. You will find very nice pieces along with colors during this time. Try adding one new piece to your wardrobe to update it.

Which is your favorite from the fall 2018 trends? Is there one new item you will be adding to your closet this season?

Find out how to identify your personal style and brand. Learn how they impact your professional success and sign up for my 11-page workbook @

Limited Time Offer!Color Analysis!

Instead of wearing what you like, do you want to LOVE what you wear?

Would you like to spend less time shopping and zoom in on what’s right for you and ignore the rest?

Do you want to be comfortable and look great?

Would like clothes in your closet to mix and match?

Would you like to feel good in the clothes you wear?

If you answered “Yes” to any of the questions above, then you need to sign up for a color analysis. Limited time through 9/1/2018.

For new clients, I’m offering a 30% discount on a Custom Color Analysis, until Saturday, September 1, 2018, Receive a FREE, purse-sized, custom color wheel, to carry with you always.

Was $229 NOW $160 (New customers ONLY till 9/1/18)

Find out more regarding a Custom Color Analysis at:

To purchase the Custom Color Analysis and receive the 30% discount, go to and send a message and you will be guided on how to purchase.

Top 10 Color Trends for Fall

Which Will You Wear?

Here are the beautiful Pantone colors trending for Fall and Winter 2018, straight from the New York fashion runway.

While there are some of the usual suspects including rust, burgundy and olive green, several of the colors are not what we’ve come to expect.  This year’s surprising fall color scheme includes a lively blue, brighter orange and lemony yellow; all of which, at first, seem to have more to do with summer than fall.

The most important thing to remember about color schemes is that it doesn’t matter what the color trends are for the season, its what colors look good on you and are in your color palette. If the colors are in your personal palette, you will look good, feel good and exude confidence from head to toe. 

If one of the trend colors for fall is in your palette and you haven’t worn it before, why not try it this year? I’ve recently tried a color I don’t normally wear but it is in my palette – purple. Since adding it to my closet, I have been receiving numerous compliments, but more important, I feel great in the color! So of course, I was thrilled to see purple in the Pantone color trend report and I’m planning to wear even more purple this fall. 

The Pantone Color Institute, a recognized corporation that helps companies make informed decisions about color, reported the following 10 colors as being the most “seen” during the 2018 Fall Fashion runway shows.  And while the 2018 Fall runway took place in early Spring of this year, Pantone is famously known for its color trend projections and predicts that you will see or will be “seen” wearing the following colors in the coming months.

1. Violet

Ultra Violet Wrap Dress

For the past few years, violet has been offered and worn for nearly every season and it’s popularity was evident for spring/summer 2018, although the hue was lighter and more in line with a lilac.  For fall/winter 2018, the hue is named “Ultra Violet” and is a deeper, more jewel-toned, truer purple.  I absolutely love it!  And have made it my new color for fall.   Try Ultra Violet with red, burgundy, coral, creme or black. 




2. Red Pear

Designers are also showcasing this subtle shade of burgundy. It’s a mixture of red and brown so be careful with the darker hue, sometimes called merlot, which leans more to the brown side.  If you are darker skin-toned, this color may wash you out, in which case, look for burgundy with red or blue undertones versus brown.   This color is more brown than red and trends towards a rust.  The color is deep and looks great combined with red, mustard, forest green, and crème. It looks great tonal or monochromatic, meaning you can wear head-to-toe burgundy and accessories, as in the photo above. 

3. Poppy Red

“Valiant Poppy” is another color that crossed over from summer to fall.  Poppy red, like the flower it’s named after, has underlying tones, so make sure you’re aware of which tones look good on you.  Blue based red is in my color palette and I wear it all year.  Try Valiant Poppy with burgundy, purple, pink, crème or nude. 

4. Nebulas Blue

Navy blue has been a staple fall color for years, so the biggest color surprise this year was a brighter blue.  You will notice this color mixed in prints or by itself.  Wear Nebulas with crème, navy or burgundy. 

5.  Spice Yellow

Yellow has been featured on the runways for the past couple of seasons and shows no signs of going away.  The fall 2018 yellow trends to a mustard shade, which is a blend of yellow and brown, called Spice. Wear Spice yellow with burgundy, crème, black, nude, and of course, brown. 

6.  Sea Green

Sea green can be a lighter shade of green and is often considered a mint.  If more blue is added, it becomes teal.  Teal is a facorite color of mine for fall.  It’s not often you are able to find a true teal. This year you should find teal everywhere you shop. You can pair it with autumn shades such as mustard or spiced yellow, brown and neutrals. 


7. Bright orange

Another surprise for fall was the bright shades of orange. We usually see muted shades of orange including burnt orange and pumpkin for autumn. To tone down bright orange pair it with navy or neutrals such as crème or beige.

8. Meerkat  

Meerkat Sweater

This is considered a toasty brown and can have orange mixed in the color as well. Meerkat is a perfect shade for autumn. The color reminds you of falling leaves. I have no idea why it’s called Meerkat, but it makes me smile; so try wearing this fun named color with cream, rust, mustard, and teal.                                                                                 

9. Olive green

Olive green is rich and dark enough to be worn as a neutral in the same way as navy, and perfect for pairing with some of the brighter shades in the color palette including bold orange, rust, brown, or crème and beige.

10.  all shades of pink

Pink is another color that has been on-trend for the summer; however, you will see different shades of pink for the fall including a very light pink called blush. Pink looks great with crème, sea mist green, black, brown, burgundy, and teal. 






 “I never thought I could wear purple close to my face, but when Brenda completed my color analysis, I found out I could and tried it. I absolutely love the color and get so many compliments now, but most of all, I am more confident and feel good.  I feel unstoppable with whatever I want to do”.Paula Kassouf.,, Retained Executive Search Firm


                              Before and  After!

LIMITED TIME OFFER:    For new clients, I’m offering a 30% discount on a Custom Color Analysis, through Saturday, September 1, 2018.Also, receive a FREE, purse-sized, custom color wheel, to carry with you always.  Regular Price $229 Special $160(New customers ONLY till 9/1/18)Find out more regarding a Custom Color Analysis at:

To purchase the Custom Color Analysis and receive the 30% discount, go to brenda@firstimpressionsmatter.comNow providing Long Distance Color Analysis – If you are interested in a long distance color analysis please send a message to and I will inform you on how to prepare.=====================================================

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Hurry – Today is the Last Day of Nordstrom Sale!

Here are a few of my favorite items from the Nordstrom sale. Hurry, today is the last day!
I don’t really sop the sale much anymore unless it’s “Must Have” items and primarily accessories.

Blondo Waterproof Booties – very comfortable and in different colors

Rebecca Minkoff Medium Keith Suede & Leather Satchel

Open Front Pocket Cardigan HALOGEN® – Several different colors – can layer with dresses, skirts and pants.

Kochelda Over the Knee Boot VINCE CAMUTO – Low heels and comfortable, very stylish

Get Hired After 50:  7 Tips to Make a Memorable First Impression During an Interview

Get Hired After 50:  7 Tips to Make a Memorable First Impression During an Interview!

Good News! If you are looking for a job due to retirement, layoff, or a fear of not having enough money for retirement, the job market looks great for workers over the age of 50.  According to the June 2018 Bureau of Labor Statistics report,  the unemployment rate for all workers 55 and over is 3.1%, which is a full percentage point lower than the current overall unemployment rate of 4.2%.

Employers value your years of life and business experience, so all you need to do is go out, get an interview and Get Hired!

1. It Takes Just 7 Seconds

I’m sure you are already aware of the importance of first impressions, but what you may not know is that the first impression occurs in the first seven-seconds of the initial meeting!

This means that when it comes to an interview situation, you need to arrive prepared and act quickly to make a fabulous first impression.

To be remembered and get hired, here are seven tips for things to do in those first seven seconds and to keep doing during the interview.

2. Look Good

“When you look good, you feel good.” This has always been my motto and it’s true. You will automatically walk taller, look confident, comfortable, and happy.

Appearances really matter in first impressions. This is the first non-verbal clue someone receives about you – and it plays a bigger role in the first meeting than in the later meetings.

Dress the part and project a professional presence.  Employers are seeking people who exude a sense of poise, confidence, and competence.  Be sure to wear a touch of color, for example, a matching black outfit with a red blouse.  Red symbolizes confidence and power.

What is your style?  This matters too. A person can usually figure out by the clothes your wear if you have a serious, fun, traditional or progressive look. Your style tells an “instant story” about you. It’s important you project your story the way you want it to be told.  You are your own walking billboard.

It’s important to point out that you don’t have to be “good-looking” to look good.  Beauty is nice, but confidence is what matters.  I was once hired based on the confidence that I projected in the interview.  My boss said that she was very impressed and wished she had my confidence; as a result, she felt confident that I could do the job.

When you look good, you will feel good and project a positive image that shows your style, poise, and comfort in your own skin.

3. Be Present

Walk tall, maintain eye contact, smile and present a firm handshake.

Don’t forget to smile. A smile represents that you are happy, positive and approachable. This is an invitation to the interviewer to make contact.

The handshake impacts your initial impression and should be moderately firm, but not so firm  that the recipient’s hand is left numb.  A firm handshake is perceived as confident and assertive.

Stay in the moment and listen to the interviewer intently with eye contact. This indicates to the interviewer that you are focused on the conversation and interested in the subject matter. Focus on what’s being said so you can use the information in your answers. Usually the person is giving you information about the position, along with what kind of person they are looking for to fill the role. By making eye contact and nodding toward them, it makes them feel comfortable with you.

4. Show Your Energy and Ability to Adapt to Change

While employers have indicated their desire to hire older workers, they have also expressed concern about their energy level and ability to change focus at a moment’s notice.

Even though, at this age, we are much calmer than when we were younger, we must show that we still have it – our energy that is.

Your energy includes how much you talk, how fast, and how loud. You can still have a calming nature but be involved in conversations for current ideas and thinking.  Competition is fierce, and employers are always trying to keep up and think of faster and innovative ways of doing things.  Be involved.

When speaking to the interviewer or potential coworkers, “lean in” or slightly forward. This shows your interest and energy as well.

A younger interviewer may have the impression that “mature” applicants are stuck in their ways and don’t want to change.  Counter this idea by showing your flexibility.  Unlike prior decades, working for more than one company is now perceived as a good thing as it shows resilience and adaptability.

5. Have a Conversation, Not an Interview

Forget the word interview and think “conversation“.  This creates an entirely different mindset. Get to know the interviewer and show interest in what they are saying.

The interviewer is trying to determine if you are the right “fit” for the position and the company. Yes, your skills are important, but if you had a phone screen or phone interview, it’s evident you have the skills they want. You know you passed the first level because you are in their office.

Employers want to know that you will be able to get along with the current team and staff at the company.  Do you fit in? Do they feel comfortable with you? Do they like you?  Being able to have a conversation shows you have the ability to engage with strangers and do what’s necessary to get to know your future coworkers.

6. Make a Connection

People are comfortable working with someone who has similar interests, lifestyle or know some of the same people. I knew a past employee of the company that I interviewed with and the interviewer was very fond of her.  I also commented on my potential boss’s picture of her granddaughter hanging on the wall.  She was so excited that I noticed! She proceeded to talk another five minutes about her.  Of course, she couldn’t ask me any questions about my family since its illegal, but by openly giving her some personal information about me having a daughter, she immediately felt we had similar interests.

You can also look around the room and find any pictures that you can comment about to generate a conversation and connection. Show interest in the interviewer as a person. People like to talk about themselves and want to work with someone who they feel a connection.

7. Prove Your Worth Without Mentioning Salary

Arrive with prepared questions to ask the interviewer, team, and hiring manager.  Another very important thing is to bring supporting documents to the interview that showcase your accomplishments.

For example, if the position requires you to create a new process, bring the document where you performed that process at another company. Be prepared to leave it with the company and remove any confidential information in advance.

Prove why you are the most qualified and Get Hired!

Find out how to get noticed and identify your First Impressions personal style and brand. Learn how they impact your career and business success and sign up for my 11-page assessment workbook @



Easy, Chic and Comfortable Summer Dressing

Summer dressing can be challenging and reveals a lot about ourselves since we expose more of our bodies to combat the higher temperatures.  However, with so many events to attend in the season, dressing needs to be easy, chic, and comfortable.  For example, some of us (if not most!) don’t like our upper arms, but if you’re outside, you will need to take off a jacket or sweater to stay cool.   This is the time when you want to look comfortable in your own skin and feel good with what you have on, but still be stylish.

I happen to LOVE Summer and have learned how to make it work for me.  You can too, especially when you know your style and complimentary colors.  Here are some of my best tips and tricks for the season.

Dress in Thin Layers

Chiffon is summer chic

Chiffon offers thin layers

Summer means higher temperatures outside, yet freezing cold inside due to constant air conditioning.   Layers will help you move between the temperature ranges by allowing you to add or remove coordinating pieces.

Chiffon is a great fabric to wear during the heat of summer.  It is lightweight, breathable, airy and breezy.  Try a see-through blouse with a tank-top underneath for a cool and chic combination.   I love the look of a white blouse with a yellow or orange tank layered underneath.  It says “summer” all the way.

Chiffon flows as you move, however due to the sheer nature of the fabric, you must wear something underneath it.  Try chiffon tunics, pants (lined), tank tops and blouses.  Chiffon is a favorite for vacation travel as it resists wrinkles and takes little to no space in your suitcase.  Plus, you can dress it up or wear casual.

Wear White

all white summer chic

A modern look of head-to-toe white

There’s nothing like wearing white in summer.  You will look and feel fresh, clean, modern, and up-to-date.

For years I didn’t think white was for me as I thought it made me look heavier.  But I was wrong.  Now I think I look and feel better wearing white.

An entire white outfit is refreshing, though you don’t necessarily need to wear head-to-toe white or even all the same shade, though bright summer white is cooler than off-white shades, such as cream or beige.  Bright white also tends to be easier to match with all skin tones.  Feel free to change it up by wearing a classically chic combination of a white top with a dark or black bottom, or vice versa.  Also try layering three pieces so you can remove a layer if it gets too hot.

Have you heard of a “White Party”?  There are plenty in summer, often combined with fundraisers or charity events.  So who knows, you may be invited to one this year and you’ll have the tips to dress comfortably and look fabulous.

Dusters / Kimonos

Dusters and kimonos are two of my favorite things to wear in summer.  Why?  Because their flowy fabric and design makes me feel feminine and pretty.

A duster is more defined at the waist and is often worn as a jacket, whereas a kimono lacks defined waist features and tends to be square or boxier in cut, so make sure it’s not too big for your frame.  It also depends on how much “flow” you like.  The key is to make certain it goes with your body type and doesn’t appear “baggy”.

Try one of these pieces in colors that compliment your skin tone and work with clothing you already have in your closet, such as light weight dresses or your favorite jeans or pants.  For a classy poolside look, pair a duster or kimono with Bermuda shorts or swimwear.

Maxi Dresses

Maxi dresses are another of my go-to favorites for summer.

Maxi's flatter all body types

Universally flattering maxi dress

Maxi dresses are so comfy and it’s a one-and-done outfit, meaning you only have one thing to put on and your done!  Maxi’s are very easy and you will look amazing.

The standard design of a maxi dress makes it a style for all body types.   They are usually constructed with a close bodice and empire waist with a twist knot underneath the breast or v-neck, which helps elongate, and emphasis or create a slimming waistline.  Additionally, the bodice drops to a loose and flowing A-line skirt, which allows cooling, airflow to breeze around your lower body.  I find this style (as shown in the picture to the left) looks great on everyone since it doesn’t emphasize any part of the body.  Plus, this simple, yet flattering style, allows for endless customization and versatility.  By adding or subtracting jewelry and changing from flip flops to sandals or heels, you can quickly go from casual to dressy.

Add a new color or look in your closet for florals, solids, prints or graphics; they are all in season.


Use accessories, jewelry, shoes, color, pattern and graphics to make things more interesting

This summer’s favorite color

This summer, why don’t you find a color that makes you feel good wearing it?   One of my favorite colors for the season is a deep (beet) purple seen in the picture to the right.

It’s in my palette, but I was never a purple girl, that is until I tried the color on and it immediately made me feel so good!  I now have pants and a floral kimono that both contain this color.  I challenge you to try a different color in your palette this season. You might be surprised at how marvelous it makes you feel.

Lightweight jewelry is all I wear.  Although the necklace in this picture looks heavy,  it is the lightest weight jewelry I’ve ever worn. You forget you have it on!


Prints   Prints come in different hues, sizes and shapes and, as you can see in the picture below, the Kimono has an array of colors.  The colors include coral, light fuchsia, blue, green and beige, all of which are in my color palette and I can coordinate many outfits.      Kimonos off cool summer chic options

Once you decide what kind of prints you are attracted to, it’s easier to find the colors that work for you and that are in your color palette.

Shoes – Red shoes in the summer are a go-to as well. 

For example, I have the floral maxi dress in the photo above.  The dress has red mixed in the pattern.  I plan to change the look by wearing red shoes, instead of nude.  This will add interest and color blocking to the outfit and will not be too much.  So try playing around with color to find out what you really like and what looks good on you.  When you receive compliments, you will know that you coordinated a stylish, chic, and comfortable outfit.

Pictured Items & Where to Buy:
Necklace by Marla Wynne Jewelry, HSN (Home Shopping Network) Check your local TV listings for correct channel
Maxi Dress by Iman, HSN, all sizes from Small to 3X, (Short, Average and Tall Heights)
Chiffon Blouse, by Marla Wynne, HSN, Tanks, 2 pack
White Jacket and Palazzo pants outfit by Marla Wynne, HSN
Kimono, print, by Chico’s
Red shoes, by Louise et Cie, Nordstrom

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