Fashion & Coaching for Women Over 50

Check out our tips on how to find your unique style, have more confidence, and feel good about YOU!

Coming to a place near you!

Good Morning Friends, Faithful Readers, Fans, & Family,

  • Are you trying to get ready for the holidays? 
  • Still frustrated with your closet options? 
  • Have an upcoming interview or special event you need to get ready for, but dreading? 

We can help!  And we’d like to do it at your favorite places to shop.

We are booking in-store, workshops and events for November and December and would love to see you at your favorite store. 

Please send us your recommendations or the name of your favorite boutique in the Walnut Creek and Greater Bay areas. 

If you know the store owner or store manager, just email us their information. We’ll reach out to make the arrangements and make certain you are first on the guest list.

Can’t wait to see you!   


Look of the day!

A midnight blue suede moto jacket, paisley matching tank top and Juliet pant rounds out my look today. The jacket is great for all body types and hardly goes out of style. The Juliet pant is so comfy, fits nicely and comes in a variety of fall colors. The outfit is great for an interview, business meeting, or out and about.

Never Say, “I have Nothing to Wear Again”, Discover your Wardrobe Lifestyle and Season Color! – Out Now!


To My Friends, Family, Clients, and Faithful Readers —

As some of you may know, I published my book, ‘Never Say “I Have Nothing to Wear” Again’ a couple of months ago; however, this book officially releases this Tuesday, October 16th! I couldn’t be more excited to share it with you! 
You can get your Kindle copy, here. 

or, purchase through my website, here. 

I thank you for your support and appreciation for my passion for styling women and helping them seek their true beauty. I am also so eager to hear what you all think of my newest book. Please show your support by leaving a positive review on Amazon! 


Introducing Designer Marla Wynne

Check out one of my favorite designers, Marla Wynne, who will be on HSN (Home Shopping Network) Sunday, October 14, 2018. 

You don’t just buy clothes with her line, you build a wardrobe and you will have the clothes for a long time. They won’t be out of style the next year.

If your style is classic and you are looking for a great fit, easy elegance, comfort and style, this designer is for you. Most of her pieces are washable and her jewelry is simple and elegant.

I receive the most compliments from her line and I always feel great in what I wear.

Let me know what you think.

Find out showtimes at:

#marlawynne, #fashion, #style, #hsn, #image

Is Your Closet TOO Trendy?

It’s fun to have trendy clothing pieces versus your classic wardrobe staples. A challenge of having more trendy items than basic, classic pieces is that it’s harder to mix and match trendy pieces to create several ensembles.

For example, if you bought a floral print blouse this year, don’t be surprised if you have a hard time matching it with other items of clothing in your closet! It can be so disheartening when a fashion shelf life has expired before you get to wear it. Do not be discouraged, though! Let’s go back to the basics for a moment.

Below are a few basic core pieces that should be in your wardrobe:

  • Black dress
  • White button up blouse
  • Jeans – dark wash
  • White T-shirt
  • Black pants
  • White or black sweater
  • Blazer
  • Denim jacket

Now, once you have some basic pieces in your closet, it’s okay to buy trendy pieces from time to time. If you have your basics, then you will always have something to wear. Once you have a solid foundation, buy trends that fit your style. For example, think of how many different versions bohemian wear there are. Ask yourself what will be a trend you can see yourself wearing more than once.

Buy the fit and style that best fits your image (example; look for simple lines if you have a classic image) and that way it’ll have a future in your closet (and on you!) after the season has faded.

Having at least the basic essentials of a classic, core wardrobe will always give you an edge-up to “Never Say, I Have Nothing to Wear”, Again!

#7 Reason You Don’t Have Anything to Wear                                      How to Make Sure you Do!

Hourglass – Curves, curves and more curves!

Your shoulders are relatively wide as your hips/thighs and your waist is distinctly narrower than your shoulders and hips/thighs.

Rectangle – Shoulders are as wide as your hips/thighs. Your waist is as wide as or just narrower than your shoulders and hips/thighs.

Rectangle shape

Apple/Oval – Shoulders are narrower  than your hips/thighs: from the front view, your waist appears the same width or wider than your shoulders/hips.

oval shape

Inverted Triangle – Your shoulders are wider than your waist and hips/thighs.


Figure out your body shape and start purchasing the right fit for your body shape and have something to wear.

The Big Day is Approaching –

                  Book Release – Tuesday, October 16, 2018

                                      E-Book and Paperbook


In recognition of the launch of my new book, entitled “Never Say, I Have Nothing to Wear”. Again! I will send you a daily message regarding reasons you have nothing to wear. The book is set to launch on October 16th and in celebration of that I want to share some wisdom inspired by the book.

                        #9 Reason You Don’t Have Anything to Wear


            You’re Shopping without thinking of your Wardrobe!

I’m sure the feeling is a familiar one: you open your closet and with your hands on your hips, you say, “I have nothing to wear”. Yet here you are, with clothes in your closet. You Do have something to wear!

What are your purchasing habits? Do you shop trends instead of having basics that match anything? Do you shop when you are emotional, (happy or sad)? Do your clothes match with what’s in your closet, you can’t create outfits or constantly trying on different personality styles that’s not your style or feel good on you?

Fall 2018 Trends to Watch

Fall has arrived and it’s time to pay attention to the best fall trends for 2018.

I love Fall clothing. It’s something about the weather cooling down and snuggling up in to warmer clothing.

But knowing your color palette is crucial during this time due to all the new colors that show up for fall.

My palette is Autumn and I love it during this time of year when the colors of my season appear, such as gold, mustard yellow, orange, red and bronze. This year you will be able to find these colors in paisley and floral patterns and don’t forget animal print, it’s back again but in a modern form.

Here is the round-up of the best fall fashion trends for women over 50.


Embroidery is everywhere for the season. If looks beautiful on all the clothing I’ve seen. I especially love it mixed with the western look as seen in the picture.

Think of your style and what your brand represents. Is this something you will wear or are will you buy it since it’s in style?

For instance, my style is classic, traditional, with a little bold. So when see something like this my first thought is, will be around next year? If I have any doubts, I will not buy it. I like to buy clothes that last and build my wardrobe rather than just buying clothes that last only for a season. I like clothes that last for as long as possible.

The details of embroidery on an outfit is very pretty and can be found on a variety of pieces. You will notice it on dresses, jackets, jeans, shoes and handbags.

Floral/Paisley and Prints

Striking, bold colorful florals, paisleys and prints are in full force this year. The impact of the large and beautiful colors display a more modern and fashion forward look.

Keep in mind how you feel in florals especially the size of them and this year they are larger. They are not for everyone even if it is in style. Sometimes it’s better to not wear full body florals and wear either the top or bottom and mix it with solids to balance it out.

Make sure to also consider you’re your color palette when choosing patterns, it makes all the difference with how it looks on you.

The Color Purple

Pantone selected Ultra Violet as the color of the year for 2018, so the shade will dominate fashion.

You will find darker and lighter shades of purple for the fall and winter seasons such as Hyacinth Purple, lilac which is considered in the purple family.

Pant Suits are Back

Look for matching pants with the style, fabric and patterns as the jackets. You will find them in solids, plaids and paisley.

2018 is the year of Women Empowerment and women in suits are even more prominent. Whether you are in business, starting your own business or delving into the next chapter of your life, women are looking for clothing that expresses their confidence and power.


Velvet was strong last year and it’s stronger this year. Super soft and perfect for the cold weather and holiday months. You will also find embroidery and beautiful colors for the season. You will see blazers, kimonos, dresses, scarves and shoes.

Faux Suede or Leather

Faux suede and leather are back this year long with authentic leather and suede. Personally, faux has really improved since it’s first introduction years ago. It’s hard  to tell the difference between the real and the faux (fake). I have always been a component of the real but truthfully, I love the faux and a big reason is because how it looks and you can wash it. I have a couple of real suede jackets hanging in my closet that need cleaning and I have had a hard time finding a cleaner. I can find cleaners that will take it and send it to another cleaner for cleaning, but you will pay two fees, although they won’t say that. It gets expensive for cleaning.

Look out for faux suede and leather dresses, skirts, scarves, and shoes and all in so many beautiful colors.

Animal Print 

I know animal print is a usually on the fall list. The good news is that you probably have something in your wardrobe already. This year designers have added bolder animal patterns such as tiger and zebra instead.

Or, you will find the leopard print with a brighter background such as tan, pink, red, or other colors. If you prefer not to wear it head-to-toe print, you can choose one item, such as a clutch bag, sweater, or shoes.

Fall is my favorite time of year to purchase clothing. You will find very nice pieces along with colors during this time. Try adding one new piece to your wardrobe to update it.

Which is your favorite from the fall 2018 trends? Is there one new item you will be adding to your closet this season?

Find out how to identify your personal style and brand. Learn how they impact your professional success and sign up for my 11-page workbook @

Limited Time Offer!Color Analysis!

Instead of wearing what you like, do you want to LOVE what you wear?

Would you like to spend less time shopping and zoom in on what’s right for you and ignore the rest?

Do you want to be comfortable and look great?

Would like clothes in your closet to mix and match?

Would you like to feel good in the clothes you wear?

If you answered “Yes” to any of the questions above, then you need to sign up for a color analysis. Limited time through 9/1/2018.

For new clients, I’m offering a 30% discount on a Custom Color Analysis, until Saturday, September 1, 2018, Receive a FREE, purse-sized, custom color wheel, to carry with you always.

Was $229 NOW $160 (New customers ONLY till 9/1/18)

Find out more regarding a Custom Color Analysis at:

To purchase the Custom Color Analysis and receive the 30% discount, go to and send a message and you will be guided on how to purchase.

Top 10 Color Trends for Fall

Which Will You Wear?

Here are the beautiful Pantone colors trending for Fall and Winter 2018, straight from the New York fashion runway.

While there are some of the usual suspects including rust, burgundy and olive green, several of the colors are not what we’ve come to expect.  This year’s surprising fall color scheme includes a lively blue, brighter orange and lemony yellow; all of which, at first, seem to have more to do with summer than fall.

The most important thing to remember about color schemes is that it doesn’t matter what the color trends are for the season, its what colors look good on you and are in your color palette. If the colors are in your personal palette, you will look good, feel good and exude confidence from head to toe. 

If one of the trend colors for fall is in your palette and you haven’t worn it before, why not try it this year? I’ve recently tried a color I don’t normally wear but it is in my palette – purple. Since adding it to my closet, I have been receiving numerous compliments, but more important, I feel great in the color! So of course, I was thrilled to see purple in the Pantone color trend report and I’m planning to wear even more purple this fall. 

The Pantone Color Institute, a recognized corporation that helps companies make informed decisions about color, reported the following 10 colors as being the most “seen” during the 2018 Fall Fashion runway shows.  And while the 2018 Fall runway took place in early Spring of this year, Pantone is famously known for its color trend projections and predicts that you will see or will be “seen” wearing the following colors in the coming months.

1. Violet

Ultra Violet Wrap Dress

For the past few years, violet has been offered and worn for nearly every season and it’s popularity was evident for spring/summer 2018, although the hue was lighter and more in line with a lilac.  For fall/winter 2018, the hue is named “Ultra Violet” and is a deeper, more jewel-toned, truer purple.  I absolutely love it!  And have made it my new color for fall.   Try Ultra Violet with red, burgundy, coral, creme or black. 




2. Red Pear

Designers are also showcasing this subtle shade of burgundy. It’s a mixture of red and brown so be careful with the darker hue, sometimes called merlot, which leans more to the brown side.  If you are darker skin-toned, this color may wash you out, in which case, look for burgundy with red or blue undertones versus brown.   This color is more brown than red and trends towards a rust.  The color is deep and looks great combined with red, mustard, forest green, and crème. It looks great tonal or monochromatic, meaning you can wear head-to-toe burgundy and accessories, as in the photo above. 

3. Poppy Red

“Valiant Poppy” is another color that crossed over from summer to fall.  Poppy red, like the flower it’s named after, has underlying tones, so make sure you’re aware of which tones look good on you.  Blue based red is in my color palette and I wear it all year.  Try Valiant Poppy with burgundy, purple, pink, crème or nude. 

4. Nebulas Blue

Navy blue has been a staple fall color for years, so the biggest color surprise this year was a brighter blue.  You will notice this color mixed in prints or by itself.  Wear Nebulas with crème, navy or burgundy. 

5.  Spice Yellow

Yellow has been featured on the runways for the past couple of seasons and shows no signs of going away.  The fall 2018 yellow trends to a mustard shade, which is a blend of yellow and brown, called Spice. Wear Spice yellow with burgundy, crème, black, nude, and of course, brown. 

6.  Sea Green

Sea green can be a lighter shade of green and is often considered a mint.  If more blue is added, it becomes teal.  Teal is a facorite color of mine for fall.  It’s not often you are able to find a true teal. This year you should find teal everywhere you shop. You can pair it with autumn shades such as mustard or spiced yellow, brown and neutrals. 


7. Bright orange

Another surprise for fall was the bright shades of orange. We usually see muted shades of orange including burnt orange and pumpkin for autumn. To tone down bright orange pair it with navy or neutrals such as crème or beige.

8. Meerkat  

Meerkat Sweater

This is considered a toasty brown and can have orange mixed in the color as well. Meerkat is a perfect shade for autumn. The color reminds you of falling leaves. I have no idea why it’s called Meerkat, but it makes me smile; so try wearing this fun named color with cream, rust, mustard, and teal.                                                                                 

9. Olive green

Olive green is rich and dark enough to be worn as a neutral in the same way as navy, and perfect for pairing with some of the brighter shades in the color palette including bold orange, rust, brown, or crème and beige.

10.  all shades of pink

Pink is another color that has been on-trend for the summer; however, you will see different shades of pink for the fall including a very light pink called blush. Pink looks great with crème, sea mist green, black, brown, burgundy, and teal. 






 “I never thought I could wear purple close to my face, but when Brenda completed my color analysis, I found out I could and tried it. I absolutely love the color and get so many compliments now, but most of all, I am more confident and feel good.  I feel unstoppable with whatever I want to do”.Paula Kassouf.,, Retained Executive Search Firm


                              Before and  After!

LIMITED TIME OFFER:    For new clients, I’m offering a 30% discount on a Custom Color Analysis, through Saturday, September 1, 2018.Also, receive a FREE, purse-sized, custom color wheel, to carry with you always.  Regular Price $229 Special $160(New customers ONLY till 9/1/18)Find out more regarding a Custom Color Analysis at:

To purchase the Custom Color Analysis and receive the 30% discount, go to brenda@firstimpressionsmatter.comNow providing Long Distance Color Analysis – If you are interested in a long distance color analysis please send a message to and I will inform you on how to prepare.=====================================================

Send this newsletter to your friends and family and have them sign up below:Discover your First Impressions personal style and brand. Learn how your wardrobe and style impacts your professional success and sign up for my 11-page workbook assessment @