Brenda Ferguson Hodges


Brenda Ferguson Hodges is an image and brand consultant at First Impressions Matter. She is a Certified Image Consultant and specializes in how wardrobe and style can impact your professional success. She is the author of Inside Job Interviews’ Secrets to Doing Everything Right…so You’re Hired!

As a contributor to Forbes, The San Francisco Examiner, Comcast News and the California Job Journal, Brenda is dedicated to helping women tap into your own unique style, boost your confidence, and feel good about you.

A former Human Resources Leader for over 25 years at such companies as University of California, Berkeley, Lucas Film, Kaiser Permanente and Genetech, she understands the hiring process and what it takes to get the job, sales the pitch or win the presentation. She also found out how critical it is to make a positive first impression in order to win the position. Hiring managers need to visually see you in the position, which means you need to look the part. She noticed how this was missing and she has made it her life’s work to help people create the visual.

Brenda’s passion for image started when she was a young girl being raised by her parents in Richmond, CA. Her mother was a fabulous dressmaker and many of her clothes were handmade – she originally wanted to become an international model. It didn’t take long to understand the power of perception based on how people dress.

She has a Bachelor’s Degree in Sociology from California State University, East Bay, and with her love for career coaching and style, she created First Impressions Matter in 2008.

Brenda believes that having the right image sets the stage for either getting a job or making a sale in your own business. Image creates trust and likability and people look for these two characteristics right away in the first meeting.

Brenda lives with her husband and her daughter is a news anchor on the East Coast.