RED: Is It Your Color? 3 Tips To Say “YES” to Red!

Valentine’s Day was on February 14th and RED is a popular color worn by millions of people on that day – but it’s not just for Valentine’s Day! I receive many questions regarding the color red and thought this would be an ideal time to talk about it.


Say “YES” to Red!

If you’re feeling at all hesitant about wearing red or wondering HOW to wear it, read this article and say “YES” to wearing red with confidence!


1) Is red right for your personality?

It just so happens that red is my favorite color and I wear it often in many different ways. Either as an accent color or dress, pant, coat, top, shoes or scarf. Red is considered a power color and the eye sees the color instantly, so you must feel good and confident wearing it. If you have any hesitation about wearing the color and don’t feel good in it, then red is not for you. People will be able to tell if you don’t feel good in the color by the way you walk, talk and your non-verbal communication body language. Your inside will project your outside behavior. This is a color where your inside behavior must project a positive outside feeling.

2) Are you wearing the right shade?

There are different shades of red, so you will need to find out which shade works better with your skin complexion.

To discover the right red for you, you should decide if a warm red or cool red works best against your skin. When you look at a warm red and cool red side-by-side, you can clearly see the warm red has more yellow and the cool red has more blue.

By putting swatches up to your face you will determine which shade looks good on you. You will see and feel it instantly.

People who look best in warm reds are people who look better in warmer colors like browns, oranges, yellows, and rust or fall tones. People who look better in cool reds are those who look best in brighter jewel tones like magenta, royal blue, bright purples and black.

If you are still confused, think about metallic or silver or gold jewelry. If silver is most flattering on you, then most likely you look better in cool red. If gold looks better on you, then a warm red is the answer.

However, keep in mind there are some skin tones, especially of a darker hue, that can get away with wearing either a warm or cool red. I’m in this category and even though I wear a lot of cool red (with more blue in the shade), I can wear the warm red as well. Gold also looks great on my skin tone but silver is attractive too.

3) How much red should you wear?

Again, pay attention to how you FEEL wearing red. It’s important to consider all the points above and what your goal is for the day.

Since red is my favorite color, I wear it socially, in business, or when I need to be in a position of leadership and present new ideas. It evokes a feeling of confidence in me and others can see it. If, on the other hand, you need to sell or negotiate something you want, it may cause an uneasy feeling with the person you are dealing with.

The important thing to consider is how you feel when you wear it. Once this battle is conquered, you can figure out the right shade you should wear and the appropriate times to wear it.

Is RED a color that you wear often? Do you know if you are a warm or cool red? Have you been wearing the right shade of red?  Join the conversation below and leave your comments!

To your beauty,


For a complete Color Analysis, including a FREE color palette of your customized colors, contact Brenda at brenda@firstimpressionsmatter.com or call (707) 648-7991 to schedule a free 30-minute consultation.

2 thoughts on “RED: Is It Your Color? 3 Tips To Say “YES” to Red!

  1. Alecia says:

    Hi Brenda, thank you for this informative post. I love the color red, it’s one of my favorite colors. Like you, I feel comfortable wearing both, the warm and cool tones. When nude lipstick became popular, I tried it but the relationship didn’t last long, lol. I went back to my love and tried and true, red lipstick. It compliments my skin nicely. Also, congratulations on seeing the infamous Les Brown. Nice photo of you and his son. 😃

    • brenda says:

      Hi Alecia, thank you for your comments. Like you, I tried wearing nude lipstick but it didn’t look good on me. It’s wonderful that you are aware of the colors that look good on your complexion. So glad that you can wear both the cool and warm red color tones. Not everyone can wear both, but I find I can too. As you know, Les has been around a long time, and he continues to be a dynamic speaker. Thanks again,
      Brenda

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