Is Your Personal Brand Working for You?


YourBrandHave you ever thought about how people perceive you? What does your reputation stand for? How do you want to be seen? How do you know when you make a memorable impression on people?

These days, everything you do in the public impacts your brand and your professional success. If you are interested in seeking a new job, being promoted, or making a sale for your business, make sure you are being perceived the way you want.

I remember interviewing for a job. I withdrew since I did not want to spend extra time working after hours, and it wasn’t a good fit for me. Two months later, I received a call from the same Vice President who interviewed me. He said that another position was available, and he wanted to know if I was interested. He said he was impressed with me when we had met previously, and he never forgot me.

So how did I leave a memorable impression? It was based on the following three things:

  • My brand was aligned with the way I wanted people to perceive me. My skills and knowledge in the Human Resources field were valuable to the organization and department. They could see my professionalism and that I was customer-service oriented. They needed all of these factors for the position.
  • I made a connection with the interviewer. This means they saw me as a good fit with the culture. They trusted me, and we were able to build a relationship. These factors are also critical in the position.
  • When I withdrew from the position the first time, I made sure to send a nice thank you note within 24 hours and wished them well with the search. They noticed my follow-up skills and integrity.

All of these factors left a memorable first impression on the interviewers; and in turn, I received a job that was a better fit for me through the “Hidden Job Market”. This means the job was never posted, and I had no competition. This is the ideal way to land a job.

I ask you – is your personal brand leaving the memorable first impression with people you want it to? If so, what three things help your brand leave a great impression? If not, how do you start building your brand? Join the conversation and leave a comment below!

To your beauty,

For a complete Color Analysis, including a FREE color palette of your customized colors, contact Brenda at or call (707) 648-7991 to schedule a free 30-minute consultation.

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