Have you ever thought about how people perceive you? What does your reputation stand for? How do you want to be seen? How do you know when you make a memorable impression on people?
These days, everything you do in the public impacts your brand and your professional success. If you are interested in seeking a new job, being promoted, or making a sale for your business, make sure you are being perceived the way you want.
I remember interviewing for a job. I withdrew since I did not want to spend extra time working after hours, and it wasn’t a good fit for me. Two months later, I received a call from the same Vice President who interviewed me. He said that another position was available, and he wanted to know if I was interested. He said he was impressed with me when we had met previously, and he never forgot me.
So how did I leave a memorable impression? It was based on the following three things:
- My brand was aligned with the way I wanted people to perceive me. My skills and knowledge in the Human Resources field were valuable to the organization and department. They could see my professionalism and that I was customer-service oriented. They needed all of these factors for the position.
- I made a connection with the interviewer. This means they saw me as a good fit with the culture. They trusted me, and we were able to build a relationship. These factors are also critical in the position.
- When I withdrew from the position the first time, I made sure to send a nice thank you note within 24 hours and wished them well with the search. They noticed my follow-up skills and integrity.
All of these factors left a memorable first impression on the interviewers; and in turn, I received a job that was a better fit for me through the “Hidden Job Market”. This means the job was never posted, and I had no competition. This is the ideal way to land a job.
I ask you – is your personal brand leaving the memorable first impression with people you want it to? If so, what three things help your brand leave a great impression? If not, how do you start building your brand? Join the conversation and leave a comment below!
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