Clothing subscription boxes are the latest buzzwords in the apparel industry. Since I wasn’t very familiar with the concept, I decided to dig in a little more and now I can share what I learned with you. Keep reading to find out what all the hype is about and whether you’re missing out!
Do you hate the experience of shopping in stores? Maybe you’re tired of spending countless hours trying to put together a creative outfit? Or you like to shop but you’re not sure what styles work for your body type? If you answered yes, then fashion subscription box services could be the solution for you.
I never thought this type of subscription box service was meant for me, since I love to go into the department store and feel fabrics, coordinate colors and outfits and try on clothing to see if it works for my body type. But I’ve been hearing more about these subscription boxes, whose services are rising off the charts and becoming very popular. I got curious to learn more about this latest fashion trend.
I’m currently working on a consulting project with four other people on my team. Two of these women have subscribed to clothing box services or usually shop for their clothes online. I found this very interesting and wanted to hear more about it. I interviewed one of my teammates Karen, to get a better understanding of what she calls “convenient shopping”. You’ll hear more from Karen as to why she uses the service, later in the article.
Recent data shows that 79% of Americans shop online and the growth continues to rise with the fashion apparel industry. Currently more than 2,000 subscription box services exist in the United States. Apparel is in the top 20 of the most popular stubscription services. Visits to subscription box websites are over 21.4 million and rising daily.
SO…What EXACTLY is clothing subscription shopping?
It is an online clothing shopping service that delivers handpicked items right to your front door.
How does it work? You begin by registering for the clothing subscription box. You then fill out a questionnaire of sorts that narrows down your style, fit and price preferences. Based on the input you provide, a personal stylist will create at least 5 outfits (each company might vary) which will then be sent to you to try on at the comfort of your own home. Simple enough, right?
What happens next is the most interesting part! After you’ve tried out the subscription box outfits sent to you, you pay and get to keep the ones you like and you simply send back everything else. And the best part? If you didn’t end up liking any of the options sent to you, you are not obligated to keep any pieces! You may return all the items without being charged for any of them. The company only bills you for the pieces you keep and except for a small fee ($20 on average), there are no other costs. You can even sign up for automatic deliveries or set a schedule on demand.
Why sign-up for the service?
This is Karen. She is a busy, working career professional with limited leisure time on her hands. She explained to me why she signed up for Stitchfix clothing subscription box services.
- She wanted to dress differently from her usual traditional, classic look consisting of a sweater set, crop/ankle pants and a blouse. She decided to switch up her style but didn’t know what to do about it.
- She found the subscription box service to be helpful and a lot of fun. She provided them with information regarding her body type and style and the stylist gave her a fashion board with various outfits to select from. She set her price preferences according to her budget and indicated to them what kind of clothing pieces she was specifically looking for.
- She’s been using the services for over 6 months now and she says it has been an awesome experience for the most part. She enjoys getting fashionable trendy things to try on and according to her, the quality has been great too.
“The service saved me”
Karen continued to explain how the subscription box service saved her from not having anything to wear to a special event. She informed the company that she planned to attend an outdoor wedding and wanted to wear a dress for the occassion. Because she usually had a hard time finding a dress that looks good on her, she wasn’t hopeful. Fortunately, they sent her three dresses that she loved and she picked out one of them to wear to the wedding. The biggest benefit of the service for Karen was the convenience of having the dresses delivered straight to her home, where she got to try them on privately without others being around.
What types of clothing do you receive?
Karen said the outfits from the clothing subscription box service she used consisted of some name brand companies including; Not Your Daughters Jeans, Market and Spruce, Laila Jayde and 41 Hawthorn. All of these were great quality pieces.
How much does it cost?
On average Karen spent approximately 150 dollars a month. Sometimes she switched up the subscription to deliver every two months instead of monthly. The sign up fee is $20.00, which ends up being a stylist fee that is credited toward your first purchase. So you don’t really pay any upfront costs, which sounds like a sweet deal to me.
Future use of the service
Karen also admitted that after 6 months she decided to discontinue the service she was using. The clothing box company she was subscribed to, started sending her outfits from their own clothing line and the fit and quality did not meet her expectations. Going from receiving fashionable high quality pieces that fit her style during the first six months to this, she was disappointed when things changed. Even though she canceled the service with Stitchfix, she is looking into other clothing subscription box services because she doesn’t want to let go of the convenience of getting clothes delivered for her to try out at home.
Where to find the services
Google “clothing box subscription services” and you will find a list of companies. In researching additional fashion shopping services, a couple of my suggestions include:
- MM LaFleur– They cater to women over 40 and women in the workspace. Their clothes are classic and of great quality.
- Trunk Club – This subscription service is provided by Nordstrom. They are following the steps of other retailers and are also jumping on the subscription box band wagon
- CHC Vintage Dress – If you can pull of a vintage style, then this box is most definitely for you.
- Chic Style Box – This is an accessories subsciption box service to pair with your outfits.
Overall, I have talked to others who really like the service and the convienence of receiving clothing in the mail to try on at home. Most people are tired of the time involved in sitting in traffic to get to the store, finding a parking spot and walking to the department store. Time is precious and more of us are finding out another way to shop for clothes.
While you’re still here, I wanted to remind you of my special fall offer. Treat yourself to this fabudiscount special on our event packages we have going on. Is your wardrobe ready for your upcoming holiday event or job interview? Check out our event package that promises to help you look and feel good, boost your confidence and make that great first impression!
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