Women Over 40 Fashion Blog

Check out our tips on how to find your unique style, have more confidence, and feel good about YOU!

5 Easy Ways to Make Your Summer Wardrobe Sizzle

Summer is the season for being outdoors for events such as bar-b-ques, vacations, reunions, music festivals, weddings, graduations and sports.

But one of the major challenges to being fashion forward is the cost. The average family spends $1,700 dollars on clothes annually, according to the Bureau of Labor Statistics. It accounts for 3.5% of a family’s expenses, on average.

In 1930, the average American woman owned 9 outfits; today the figure is 30 outfits, one for every day of the month.

However, changing seasons doesn’t mean you need to completely overhaul your wardrobe, just make a few bold statements. Adding accessories will instantly update your wardrobe.

The styles for the season are all about updated classics, easy shapes, and unexpected combinations.

Try these five easy ways to reboot your wardrobe for summer, and make your wardrobe feel more current.

Choose light floral, print fabrics

Keep cool and wear lightweight, breathable fabrics such as linen, cotton, rayon, georgette (which is similar to chiffon), silk, and jersey.florals

Brighten up your wardrobe with florals, prints and color. This can inject some of your personality into your wardrobe. At times, you may need to tone down the big and bold florals and prints. You can do this by wearing either floral on the top and solid on the bottom, or vice versa.

Make sure that the scale of the floral pattern aligns with the frame of your figure. A large floral pattern can overwhelm a petite woman. A miniature pattern can look too dainty on a woman with a larger frame.

Other factors to consider are the placement of the patterns and the contrast of the colors. The colors should compliment your skin tone.

Try something different this season with florals, prints and lots of color!

Wear a fun hat

fun hatThe thing is, hats are for just about everyone; you just have to find the right shape that flatters your face. There are so many types of hats from mild (narrow brim) to wild (wide brim). You can look for cool banded fedoras, structured Panamas, striped floppy hats…basically, every style under the sun.

At the top of the list, and as a fashionable way to protect yourself from the sun, try a wide brim or floppy hat.

The latest and newest trends for the summer are hats with words written on the brim. Wear one and then watch out for compliments and conversation!

Statement sunglasses

fun sunglassesSunglasses are now considered the best accessory to have. It can change your entire look without a lot of effort. You can have a make-up free day and still look gorgeous.

Italian designers including, Giorgio Armani, Burberry, Prada, Miu Miu, Dolce & Gabbana and Versace, sell over 7.6 billion Euro of eye-wear a year (including prescription). This is big business since more and more women have several pairs of sunglasses these days.

Have you noticed Oprah wears glasses with almost every outfit? Glasses are her main accessory standard.

Slides, slippers, high heeled mules and sneakers

This season’s mood is casual and easy, and shoes that just slip on strike the perfect chord. fun sneakersSome of this season’s favorites–such as slides, backless loafers, slippers and high-heeled mules–don’t have an ankle strap, which helps lengthen the leg. These casual designs offer some sturdier heels and feature elegant, clean lines. Expect a few fun surprises – like velvet slides for summer.

Sneakers are all the rage this summer, and it is stylish to wear them with pants, skirts, and dresses. You will also find them with a bit of a wedge as well as decorated in floral and metallic colors. Comfort and style is in this summer.

Statement earrings

Statement earrings continue to be big this summer, but in new materials and styles. Boho-styles use fringe and tassels from organic materials. Designers are creating bold, structural earrings by playing with graphic metals to develop new ways of doing hoops and long drops. Statement earrings are a great, inexpensive way to change the look of an outfit.statement earrings

If you’re going to wear big earrings, pay attention to the shape of your face. Keep everything around your face simple – avoid necklaces and go for a more natural hairstyle. These earrings are a nice compliment to the off-the-shoulder top trend – especially the longer earrings that are almost shoulder length. Lean into your own sense of style: the style really has to be authentic and what your brand represents to you in order to make it work.

How do you plan to update your wardrobe this summer? Do you have another tip not mentioned in this article? Join the conversation below.


To your beauty,

For a complete Color Analysis, including a FREE color palette of your customized colors, contact Brenda at brenda@firstimpressionsmatter.com or call (707) 648-7991 to schedule a free 30-minute consultation.

Pay it Forward on Father’s Day!


I took my husband to breakfast this morning and as a gentleman was leaving the restaurant he walked over to our table and told my husband to Have a very Happy Father’s Day! When I received the bill, the same man had paid $20.00 on our bill and wrote a short note that said “Have a Great Father’s Day”. What a nice thing to do. Let’s pay it forward to all the Father’s today, it does’t have to be money but a small jester will make someone feel extra special.


5 Tips Boomers Can Show Bosses They’ve Still Got Pep in Their Step!

Boomer TipsThe workplace has changed and competition is fierce. In the past, seniority and experience played a major part in who stays and who leaves in the workplace. Now it’s all about who can produce the most, be flexible and change at a moment’s notice without any back talk.

With the changing workforce, Boomers are still working and not retiring as quickly as in the past. According to a Gallup survey, almost 8 in 10 of the youngest Baby Boomers (50-51) are working full-time, part-time or seeking work, a figure which declines to roughly one-third among the generation’s oldest (67-68).

Boomers are also working with or reporting to a Generation X or Y and may sometimes face challenges that they are seen as being old or out of touch with what’s going on in the workplace.

Based on my experience with interviewing, and after having discussions and interactions with Generation X’ers and Millennials, here are 5 tips for Boomers to show their bosses that they’ve still got it and have the pep in their step to do the job.

Make Sure Your Technology Skills Are Up-to-date

Keep your computer skills up-to-date and if you are feeling challenged, ask your kids or grandkids or take a class. Try not to ask anyone at work if you can help it, or else you may get the reputation of not being up-to-date with your computer skills.

I once worked with someone who was making $50 an hour more than I did and everyone in the office knew it. She did not even know how to turn on the computer or attach a document to an email. Everyone was upset because she was making more money and eventually no one wanted to help her. The feeling was that since she was making so much money she should have known basic computer skills. Needless to say, she didn’t last very long at the company when bosses found out she was computer illiterate which was causing disruption in the office.

Show Your Energy

There is a myth that older workers have low energy since they have gone through many work experiences and have seen it all.

Raise your enthusiasm and show that you are excited and willing to learn. Keep yourself refreshed, revitalized and happy to roll up your sleeves to participate in projects.

Be Engaged and Interested

Show that you are interested in others’ points of view. Listen intently and demonstrate eye contact, lean in and use short words such as, “Got it!”

Be Flexible and Adapt to Change

Sometimes things don’t go as planned at work or in life. Meetings are changed at the drop of a hat or run over time. Show you are flexible and can go with the flow. With speed as the driving force in most organizations today, not everything will run on schedule. Don’t get flustered when things change. Show that you are adaptable.

Open Up To Generational Differences

There will be times when your boss may be younger and/or less experienced than you. Stay open to receiving direction from someone younger even though you may have more experience and knowledge. There is still something to learn from the relationship. Connect and engage and find something you both have in common.

I have been in meetings where my new boss introduced a book or idea that I learned about years ago while I was at another company. Just listen, accept ideas and don’t go overboard stating that you knew about the same idea or learned about something before.

Click reply. In what ways do you still have pep in your step either at your job or in your daily life? Are you utilizing any of the tips above? Join the conversation.


To your success,

For a complete Color Analysis, including a FREE color palette of your customized colors, contact Brenda at brenda@firstimpressionsmatter.com or call (707) 648-7991 to schedule a free 30-minute consultation.

5 Ways to Discover Your Skills and Start a New Career After 50

Skills After 50The first phase in preparing for a job interview is to gain a better understanding of your own interests and single out what you bring to the table. This is a critical first step.

You will be surprised how many opportunities you will have to showcase your unique skills during the interview. These skills will help you to get hired. Thinking about this ahead of time will help you present a confident attitude and image.

Skills are simply the things you learn and do that enable you to perform certain tasks. By knowing your skills, you will also be able to communicate them to others when you do things like compose your resume, consider a job opening and interview for a job. Later, this is helpful when you create your performance goals with your supervisor, ask for a raise, apply for a promotion or even change careers

There are five ways to identify your career skills that will make you stand out.

Make a List of Your Past and Current Jobs

Make a complete list of all your positions including the company name, title and years worked for each position. This is the same information that you typically list on your resume, in chronological order.

Jot Down the Tasks Associated with Each Job

A task is simply your job duties or responsibilities that you carry out and get paid for. Describe, in detail, everything you did in each job. This will help you in the next section with what you accomplished while performing each task.

List Accomplishments

What were your biggest accomplishments with those tasks? Look at each task and describe any accomplishments that had an impact on the department or organization. What was the problem, the result and how did you improve the situation in any way? This is an accomplishment.

Identify Your Strengths and Passion by Answering These Important Questions

First, what are your three greatest strengths? What do you enjoy doing? What skills do you use regularly? What activities do you do that make you feel strong? What do you find easy to do that others find difficult? Finally, what do you naturally find yourself wanting to spend time doing?

Compare To The Top 10 Skills

Once you identify your skills, strengths and passions, it’s good to know if you are in alignment with what employers are looking for. Here are 10 skills that most employers want.

Verbal Communication: Ability to verbally express your ideas clearly, concisely, and confidently.

Teamwork: Ability to work cohesively within a group.

Initiative and Self-motivation: Ability to act on initiative, identify opportunities and practice in putting forward ideas and solutions.

Written communication: Ability to express yourself clearly in writing.

Internet Communication: Ability to communicate on the Internet, including sending emails.

Flexibility: Adaptability to changing situations and priorities.

Problem Solving: Ability to gather information, establish facts and problem solve.

Drive: Determination to get things done, make things happen and look for ways to make things better.

Planning and Organizing: Ability to plan activities and carry them out.

Time Management: Ability to manage time, prioritize tasks and meet deadlines.

Now that you have identified your skills, you are able to create your own skills checklist. You will never be in doubt again about who you are, and you will specifically present and communicate your unique skills – with confidence – to help you prepare for that interview and get hired!

What skills and strengths make you unique? In doing this exercise, did you discover that you had any new or overlooked skills? Why do you think you are a good candidate for a job in your 50’s? Please join the conversation.

To your success,

For a complete Color Analysis, including a FREE color palette of your customized colors, contact Brenda at brenda@firstimpressionsmatter.com or call (707) 648-7991 to schedule a free 30-minute consultation.

The 5 Natural Body Silhouettes …Tips to Dress Your Body Type!

Do you know your body shape? This is the first step in feeling good in your clothes and building your personal style. It’s important to make sure your clothes fit in proportion to your body shape.

Not knowing your body portions and what you need to adjust or camouflage will make you self conscious of your body and can lower your self-esteem.

Explore the 5 different body shapes and identify your body type.

Hourglass, Rectangle, Apple/Oval, Inverted Triangle, and Pear/Rectangle

Hourglass – Curves, curves and more curves!

Your shoulders are relatively wide as your hips/thighs and your waist is distinctly narrower than your shoulders and hips/thighs.

hourglass shape







body shapesRectangle – Shoulders are as wide as your hips/thighs. Your waist is as wide as or just narrower than your shoulders and hips/thighs.

Rectangle shape








Apple/Oval – Shoulders are narrower  than your hips/thighs: from the front view, your waist appears the same width or wider than your shoulders/hips.

apple-oval shape

oval shape







Inverted Triangle – Your shoulders are wider than your waist and hips/thighs.

inverted shape








pear shape




pear shape clothes


Click on comments and answer the following questions. Did you figure out what body shape you are? Did you find out you were a different body shape than you thought you were? Will you start to buy clothes based on your shape you are now? I look forward to hearing from you.

To your beauty,

6 Feel Good Gifts for Mother’s Day!

From the best smelling and soothing candles to an invigorating Hot Stone Pedicure, these tactics are ones that I certainly enjoy, and can do over and over again.

Be Happy Be Fabulous Be You T-Shirt!

Vouluspa candles! Natural wick and soothing scents!


The best foot massager with heat!


Hot Stone Pedicure! Just heavenly.

All natural ingredients - my skin has never been better by using these products

Drunk Elephant Skin Care











Indian Springs Spa in Napa!

A hug or spending time with your kids is the best gift for Mother’s Day. But if they are living on another coast and your mother is no longer living, I think of ways to be happy on Mother’s Day and continue to feel good.

Have a very Happy Mother’s Day!

Click the reply button and tell me How are you spending your Mother’s Day this year? What are you doing to feel good? 

Is Your Personal Brand Working for You?


YourBrandHave you ever thought about how people perceive you? What does your reputation stand for? How do you want to be seen? How do you know when you make a memorable impression on people?

These days, everything you do in the public impacts your brand and your professional success. If you are interested in seeking a new job, being promoted, or making a sale for your business, make sure you are being perceived the way you want.

I remember interviewing for a job. I withdrew since I did not want to spend extra time working after hours, and it wasn’t a good fit for me. Two months later, I received a call from the same Vice President who interviewed me. He said that another position was available, and he wanted to know if I was interested. He said he was impressed with me when we had met previously, and he never forgot me.

So how did I leave a memorable impression? It was based on the following three things:

  • My brand was aligned with the way I wanted people to perceive me. My skills and knowledge in the Human Resources field were valuable to the organization and department. They could see my professionalism and that I was customer-service oriented. They needed all of these factors for the position.
  • I made a connection with the interviewer. This means they saw me as a good fit with the culture. They trusted me, and we were able to build a relationship. These factors are also critical in the position.
  • When I withdrew from the position the first time, I made sure to send a nice thank you note within 24 hours and wished them well with the search. They noticed my follow-up skills and integrity.

All of these factors left a memorable first impression on the interviewers; and in turn, I received a job that was a better fit for me through the “Hidden Job Market”. This means the job was never posted, and I had no competition. This is the ideal way to land a job.

I ask you – is your personal brand leaving the memorable first impression with people you want it to? If so, what three things help your brand leave a great impression? If not, how do you start building your brand? Join the conversation and leave a comment below!

To your beauty,

For a complete Color Analysis, including a FREE color palette of your customized colors, contact Brenda at brenda@firstimpressionsmatter.com or call (707) 648-7991 to schedule a free 30-minute consultation.

Jump Into Spring: 3 Ways to Boost Your Style!

spring colors

It is imperative to maintain an up-to-date look with your appearance, especially if you’re still working, job hunting, speaking in front of groups, or making pitches.

I’ve worked with hiring managers who did not select people due to how they looked. They said they looked old and outdated with their hairstyle or clothing, and sometimes called them “frumpy”. The candidate may have had the skills to do the job, but unable to show that they would “fit in” with the department by maintaining a professional look.

Let me be clear, you don’t have to spend a lot of money to freshen up your wardrobe! You can make a big difference with a small adjustment like adding an accessory or a new color, or even by choosing a current hairstyle, in order to keep your look fresh!

Check out these ideas to boost your style for Spring.

Add color to your wardrobe

You’ll be surprised at how wearing color can change your mood, boost your well-being and make you feel more confident.

Try adding one of the new season colors to your wardrobe. They include teal, dark pink (almost a hot pink), blush (off white with a hint of pink), mustard (yellow), and orange.

Florals and prints are a big trend this year, as well as wearing florals with florals, and mixing florals and prints together. I prefer to wear florals and solids together so it doesn’t feel like you can see me coming! But find what looks good on you, and what you feel good wearing. Try stepping out of the box and mix florals and solids, or prints and solids. Or jump into the trend of wearing prints and florals together. There are even floral sneakers that are all the rave.

Whatever you do, add something different to your wardrobe with a splash of color like a yellow or blue handbag. You will see how it pops a bit of color into your outfit as well as how it makes you feel better.

Create new outfits from your closet

First, pull clothes out of your closet that you no longer wear. Keep pieces that are functional and work for your specific needs.

When creating outfits, be conscious of when you will wear them–weekend wear, work, running errands, client meetings or a night on the town.

Start with basic pieces. For instance, a pair of jeans go great with a colorful top and jacket. See how many tops, blouses and jackets you can mix together to make different outfits! If you have flowing, button-up, tunic, or plain white blouses, mix and match them with diffferent pants for a variety of outfits!

Skirts or dresses for the season are great to have as basics in your closet as well. Dresses are so easy and comfortable. It’s only one piece, and all you need is a layering jacket or sweater. See how many outfits you can create in this category. Make sure to coordinate colors and try a floral, leopard or print dress. You might be amazed at how good it looks on you.

Accessorize, accessorize, accessorize

You’ll be surprised how one accessory added to an outfit can make you look up-to-date. The trend for accessories this year is bold, flashy, bright and modern. I do recommend you stay within your own style unless you want to try something different. My style is classic, traditional with a hint of bold, so I feel comfortable with adding a piece of bold jewelry to an outfit.

Shoes are popping up in flashy silver and metallic hues, and the peep-toe is making a come back.

Oversized and dramatic sunglasses are a big trend, but make sure to find the right shape for your face.

Statement jewelry is all the rave. Chokers are back in style and should be chunky and oversized. Also try adding long and oversized earrings. And large necklaces from gems to feathers are dressing up necklines.

How do you plan to boost your style this spring? Is there a new color you plan to add to your wardrobe? Join the conversation and leave your comments below.

To your beauty,

For a complete Color Analysis, including a FREE color palette of your customized colors, contact Brenda at brenda@firstimpressionsmatter.com or call (707) 648-7991 to schedule a free 30-minute consultation.

Get Hired After 60: 7 Tips to Make a Fabulous First Impression

Get Hired

It takes just seven seconds.

I’m sure you are already aware of how important first impressions are. But you may not be aware that the first impression is only a seven-second window of the initial meeting.

This means that when it comes to an interviewing situation, you need to act quickly to make a fabulous first impression. To get remembered and hired, here are seven tips for those first seven seconds and how to keep that positive impression going during the interview.

Look Good

“When you look good, you feel good.” This has always been my motto and it’s true. You will automatically walk taller, and look more confident, more comfortable and happier.

Appearances really matter in first impressions. This is the first information someone has about you and plays a bigger role in the first meeting than in later ones.

Dress the part and project a professional presence. Employers are seeking people who exude a sense of poise, confidence and competence. Be sure to wear a touch of color – for example a black matching outfit with a red blouse. Red symbolizes confidence and power.

What is your style? This matters, too. A person can usually figure out by your clothes if you have a serious, fun, traditional or progressive look. Your style tells an instant story about you. So, it’s important to make sure to project your story the way you want it to be told. You are your own walking billboard.

It’s important to point out that you don’t have to be good-looking to look good. Beauty is nice, but confidence is what matters. I was once hired based on the confidence that I projected in the interview. My boss said that she was very impressed and wished she had my confidence. As a result, she felt confident that I could do the job.

When you look good, you will feel good and project a positive image that shows your style, poise, and comfort in your own skin.

Be Present

Walk tall, maintain eye contact, smile and present a firm handshake.

Stay in the moment and listen to the interviewer intently with eye contact. This gives the interviewer the indication that you are focused on the conversation and interested. Focus on what’s being said.

At times, you can use the same information in your answers. Usually the person is giving you information about the position, along with what kind of person they are looking for to fill the role. Making eye contact and nodding makes the interviewer feel comfortable with you.

Don’t forget to smile. A smile represents that you are happy, positive and approachable. This is an invitation to the interviewer to make eye contact.

The handshake impacts your initial impression and should be moderately firm, but not so heavy that the person’s hand is hurting. The firm handshake is seen as more confident and assertive.

Show Your Energy and Ability to Adapt to Change

Employers really do want to hire older workers, but are concerned about their energy level and ability to change focus at a moment’s notice.

Even though at this age we are much calmer than when we were younger, you must show that you still have it – your energy that is. Your energy includes how much you talk, how fast and how loud. You can still have a calming nature, but be involved in conversations for new ideas and thinking.

Competition is fierce and employers are always trying to keep up and think of faster and more innovative ways of doing things. Be involved. When speaking to people, “lean in” or forward. This shows your interest and energy as well.

Employers are also under the impression that we are stuck in our ways and don’t want to change. Show how flexible you are. If you’ve worked for more than one company, that’s a good thing nowadays and shows how resilient you are.

Have a Conversation, Not an Interview

Forget the word interview and think of the time being spent with the interviewer as a conversation. This creates an entirely different mindset. Get to know the interviewer and show interest in what the person is saying.

The interviewer is trying to determine if you are the right “fit” for the position and the company. Yes, your skills are important, but it’s evident that you have the skills because you passed the phone interview. Employers want to make sure you will be able to get along with the immediate team and staff at the company. Do you fit in? Do they feel comfortable with you? Do they like you? This is why having a conversation and getting to know people is important.

Make a Connection 

People are comfortable working with someone who has similar interests, lifestyle or who knows some of the same people. For example, I knew a past employee of a company I interviewed with and the interviewer was very fond of her. I also commented on my potential boss’s picture of her granddaughter, and she was so excited that I noticed it hanging on the wall. She proceeded to talk another five minutes about her.

Of course, she couldn’t ask me any questions about my family since that is illegal, but by openly giving her some personal information about my own daughter, she immediately felt we had similar interests with our children.

You can also look around the room and find any pictures that you can comment about to generate a conversation and connection. Show interest in the interviewer as a person, since people like to talk about themselves and want to work with someone with whom they feel they can connect.

Prove Your Worth without Mentioning Salary

Always have prepared questions to ask the interviewer, team and hiring manager. Also, a very important thing to do is to bring any supporting documents to the interview that showcase your accomplishments.

For example, if the position requires you to create a new process, bring the document where you performed that process at another company. Be prepared to leave it with the company and remove any confidential information.

Prove why you are the most qualified and get hired!

How about you? What tips have you used to make a fabulous first impression for an interview? How have you taken steps to improve your first impression during the interview? Please join the conversation.


To your beauty,

For a complete Color Analysis, including a FREE color palette of your customized colors, contact Brenda at brenda@firstimpressionsmatter.com or call (707) 648-7991 to schedule a free 30-minute consultation.

Favorite 6 Biggest Trends of the Oscars 2017 Red Carpet

I love watching the “Red Carpet” fashion events of award shows and this years’ 2017 Oscars red carpet was no exception.

I expected more vibrant colors, but the climate was more neutral and subdued than recent ones. Still it was a great variety of fashion. Here are some of my favorites:

Join the conversation and leave a comment to let me who were your favorites?

Viola Davis dressed to win. Red, my favorite color is a winner! Beautiful and wearing it with confidence.

Although Robin Roberts is not an actress and is an anchor on Good Morning America, I had to add her to my list. She looked so stunning in this GOLD dress. Beautiful and glowing!








Taraji P. Henson is so beautiful dressed like old Hollywood Glamour. Gorgeous!

Kristen had the hour glass figure with this dress. Love it!

Chrissy Teigen look beautiful as always!

Halle’s hair was so distracting that I could not look at the dress. She was NOT my best dressed of the night. Sorry Halle.