Women Over 40 Fashion Blog

Check out our tips on how to find your unique style, have more confidence, and feel good about YOU!

Is Your Personal Brand Working for You?


YourBrandHave you ever thought about how people perceive you? What does your reputation stand for? How do you want to be seen? How do you know when you make a memorable impression on people?

These days, everything you do in the public impacts your brand and your professional success. If you are interested in seeking a new job, being promoted, or making a sale for your business, make sure you are being perceived the way you want.

I remember interviewing for a job. I withdrew since I did not want to spend extra time working after hours, and it wasn’t a good fit for me. Two months later, I received a call from the same Vice President who interviewed me. He said that another position was available, and he wanted to know if I was interested. He said he was impressed with me when we had met previously, and he never forgot me.

So how did I leave a memorable impression? It was based on the following three things:

  • My brand was aligned with the way I wanted people to perceive me. My skills and knowledge in the Human Resources field were valuable to the organization and department. They could see my professionalism and that I was customer-service oriented. They needed all of these factors for the position.
  • I made a connection with the interviewer. This means they saw me as a good fit with the culture. They trusted me, and we were able to build a relationship. These factors are also critical in the position.
  • When I withdrew from the position the first time, I made sure to send a nice thank you note within 24 hours and wished them well with the search. They noticed my follow-up skills and integrity.

All of these factors left a memorable first impression on the interviewers; and in turn, I received a job that was a better fit for me through the “Hidden Job Market”. This means the job was never posted, and I had no competition. This is the ideal way to land a job.

I ask you – is your personal brand leaving the memorable first impression with people you want it to? If so, what three things help your brand leave a great impression? If not, how do you start building your brand? Join the conversation and leave a comment below!

To your beauty,

For a complete Color Analysis, including a FREE color palette of your customized colors, contact Brenda at brenda@firstimpressionsmatter.com or call (707) 648-7991 to schedule a free 30-minute consultation.

Jump Into Spring: 3 Ways to Boost Your Style!

spring colors

It is imperative to maintain an up-to-date look with your appearance, especially if you’re still working, job hunting, speaking in front of groups, or making pitches.

I’ve worked with hiring managers who did not select people due to how they looked. They said they looked old and outdated with their hairstyle or clothing, and sometimes called them “frumpy”. The candidate may have had the skills to do the job, but unable to show that they would “fit in” with the department by maintaining a professional look.

Let me be clear, you don’t have to spend a lot of money to freshen up your wardrobe! You can make a big difference with a small adjustment like adding an accessory or a new color, or even by choosing a current hairstyle, in order to keep your look fresh!

Check out these ideas to boost your style for Spring.

Add color to your wardrobe

You’ll be surprised at how wearing color can change your mood, boost your well-being and make you feel more confident.

Try adding one of the new season colors to your wardrobe. They include teal, dark pink (almost a hot pink), blush (off white with a hint of pink), mustard (yellow), and orange.

Florals and prints are a big trend this year, as well as wearing florals with florals, and mixing florals and prints together. I prefer to wear florals and solids together so it doesn’t feel like you can see me coming! But find what looks good on you, and what you feel good wearing. Try stepping out of the box and mix florals and solids, or prints and solids. Or jump into the trend of wearing prints and florals together. There are even floral sneakers that are all the rave.

Whatever you do, add something different to your wardrobe with a splash of color like a yellow or blue handbag. You will see how it pops a bit of color into your outfit as well as how it makes you feel better.

Create new outfits from your closet

First, pull clothes out of your closet that you no longer wear. Keep pieces that are functional and work for your specific needs.

When creating outfits, be conscious of when you will wear them–weekend wear, work, running errands, client meetings or a night on the town.

Start with basic pieces. For instance, a pair of jeans go great with a colorful top and jacket. See how many tops, blouses and jackets you can mix together to make different outfits! If you have flowing, button-up, tunic, or plain white blouses, mix and match them with diffferent pants for a variety of outfits!

Skirts or dresses for the season are great to have as basics in your closet as well. Dresses are so easy and comfortable. It’s only one piece, and all you need is a layering jacket or sweater. See how many outfits you can create in this category. Make sure to coordinate colors and try a floral, leopard or print dress. You might be amazed at how good it looks on you.

Accessorize, accessorize, accessorize

You’ll be surprised how one accessory added to an outfit can make you look up-to-date. The trend for accessories this year is bold, flashy, bright and modern. I do recommend you stay within your own style unless you want to try something different. My style is classic, traditional with a hint of bold, so I feel comfortable with adding a piece of bold jewelry to an outfit.

Shoes are popping up in flashy silver and metallic hues, and the peep-toe is making a come back.

Oversized and dramatic sunglasses are a big trend, but make sure to find the right shape for your face.

Statement jewelry is all the rave. Chokers are back in style and should be chunky and oversized. Also try adding long and oversized earrings. And large necklaces from gems to feathers are dressing up necklines.

How do you plan to boost your style this spring? Is there a new color you plan to add to your wardrobe? Join the conversation and leave your comments below.

To your beauty,

For a complete Color Analysis, including a FREE color palette of your customized colors, contact Brenda at brenda@firstimpressionsmatter.com or call (707) 648-7991 to schedule a free 30-minute consultation.

Get Hired After 60: 7 Tips to Make a Fabulous First Impression

Get Hired

It takes just seven seconds.

I’m sure you are already aware of how important first impressions are. But you may not be aware that the first impression is only a seven-second window of the initial meeting.

This means that when it comes to an interviewing situation, you need to act quickly to make a fabulous first impression. To get remembered and hired, here are seven tips for those first seven seconds and how to keep that positive impression going during the interview.

Look Good

“When you look good, you feel good.” This has always been my motto and it’s true. You will automatically walk taller, and look more confident, more comfortable and happier.

Appearances really matter in first impressions. This is the first information someone has about you and plays a bigger role in the first meeting than in later ones.

Dress the part and project a professional presence. Employers are seeking people who exude a sense of poise, confidence and competence. Be sure to wear a touch of color – for example a black matching outfit with a red blouse. Red symbolizes confidence and power.

What is your style? This matters, too. A person can usually figure out by your clothes if you have a serious, fun, traditional or progressive look. Your style tells an instant story about you. So, it’s important to make sure to project your story the way you want it to be told. You are your own walking billboard.

It’s important to point out that you don’t have to be good-looking to look good. Beauty is nice, but confidence is what matters. I was once hired based on the confidence that I projected in the interview. My boss said that she was very impressed and wished she had my confidence. As a result, she felt confident that I could do the job.

When you look good, you will feel good and project a positive image that shows your style, poise, and comfort in your own skin.

Be Present

Walk tall, maintain eye contact, smile and present a firm handshake.

Stay in the moment and listen to the interviewer intently with eye contact. This gives the interviewer the indication that you are focused on the conversation and interested. Focus on what’s being said.

At times, you can use the same information in your answers. Usually the person is giving you information about the position, along with what kind of person they are looking for to fill the role. Making eye contact and nodding makes the interviewer feel comfortable with you.

Don’t forget to smile. A smile represents that you are happy, positive and approachable. This is an invitation to the interviewer to make eye contact.

The handshake impacts your initial impression and should be moderately firm, but not so heavy that the person’s hand is hurting. The firm handshake is seen as more confident and assertive.

Show Your Energy and Ability to Adapt to Change

Employers really do want to hire older workers, but are concerned about their energy level and ability to change focus at a moment’s notice.

Even though at this age we are much calmer than when we were younger, you must show that you still have it – your energy that is. Your energy includes how much you talk, how fast and how loud. You can still have a calming nature, but be involved in conversations for new ideas and thinking.

Competition is fierce and employers are always trying to keep up and think of faster and more innovative ways of doing things. Be involved. When speaking to people, “lean in” or forward. This shows your interest and energy as well.

Employers are also under the impression that we are stuck in our ways and don’t want to change. Show how flexible you are. If you’ve worked for more than one company, that’s a good thing nowadays and shows how resilient you are.

Have a Conversation, Not an Interview

Forget the word interview and think of the time being spent with the interviewer as a conversation. This creates an entirely different mindset. Get to know the interviewer and show interest in what the person is saying.

The interviewer is trying to determine if you are the right “fit” for the position and the company. Yes, your skills are important, but it’s evident that you have the skills because you passed the phone interview. Employers want to make sure you will be able to get along with the immediate team and staff at the company. Do you fit in? Do they feel comfortable with you? Do they like you? This is why having a conversation and getting to know people is important.

Make a Connection 

People are comfortable working with someone who has similar interests, lifestyle or who knows some of the same people. For example, I knew a past employee of a company I interviewed with and the interviewer was very fond of her. I also commented on my potential boss’s picture of her granddaughter, and she was so excited that I noticed it hanging on the wall. She proceeded to talk another five minutes about her.

Of course, she couldn’t ask me any questions about my family since that is illegal, but by openly giving her some personal information about my own daughter, she immediately felt we had similar interests with our children.

You can also look around the room and find any pictures that you can comment about to generate a conversation and connection. Show interest in the interviewer as a person, since people like to talk about themselves and want to work with someone with whom they feel they can connect.

Prove Your Worth without Mentioning Salary

Always have prepared questions to ask the interviewer, team and hiring manager. Also, a very important thing to do is to bring any supporting documents to the interview that showcase your accomplishments.

For example, if the position requires you to create a new process, bring the document where you performed that process at another company. Be prepared to leave it with the company and remove any confidential information.

Prove why you are the most qualified and get hired!

How about you? What tips have you used to make a fabulous first impression for an interview? How have you taken steps to improve your first impression during the interview? Please join the conversation.


To your beauty,

For a complete Color Analysis, including a FREE color palette of your customized colors, contact Brenda at brenda@firstimpressionsmatter.com or call (707) 648-7991 to schedule a free 30-minute consultation.

Favorite 6 Biggest Trends of the Oscars 2017 Red Carpet

I love watching the “Red Carpet” fashion events of award shows and this years’ 2017 Oscars red carpet was no exception.

I expected more vibrant colors, but the climate was more neutral and subdued than recent ones. Still it was a great variety of fashion. Here are some of my favorites:

Join the conversation and leave a comment to let me who were your favorites?

Viola Davis dressed to win. Red, my favorite color is a winner! Beautiful and wearing it with confidence.

Although Robin Roberts is not an actress and is an anchor on Good Morning America, I had to add her to my list. She looked so stunning in this GOLD dress. Beautiful and glowing!








Taraji P. Henson is so beautiful dressed like old Hollywood Glamour. Gorgeous!

Kristen had the hour glass figure with this dress. Love it!

Chrissy Teigen look beautiful as always!

Halle’s hair was so distracting that I could not look at the dress. She was NOT my best dressed of the night. Sorry Halle.

RED: Is It Your Color? 3 Tips To Say “YES” to Red!

Valentine’s Day was on February 14th and RED is a popular color worn by millions of people on that day – but it’s not just for Valentine’s Day! I receive many questions regarding the color red and thought this would be an ideal time to talk about it.

Say “YES” to Red!

If you’re feeling at all hesitant about wearing red or wondering HOW to wear it, read this article and say “YES” to wearing red with confidence!

1) Is red right for your personality?

It just so happens that red is my favorite color and I wear it often in many different ways. Either as an accent color or dress, pant, coat, top, shoes or scarf. Red is considered a power color and the eye sees the color instantly, so you must feel good and confident wearing it. If you have any hesitation about wearing the color and don’t feel good in it, then red is not for you. People will be able to tell if you don’t feel good in the color by the way you walk, talk and your non-verbal communication body language. Your inside will project your outside behavior. This is a color where your inside behavior must project a positive outside feeling.

2) Are you wearing the right shade?

There are different shades of red, so you will need to find out which shade works better with your skin complexion.

To discover the right red for you, you should decide if a warm red or cool red works best against your skin. When you look at a warm red and cool red side-by-side, you can clearly see the warm red has more yellow and the cool red has more blue.

By putting swatches up to your face you will determine which shade looks good on you. You will see and feel it instantly.

People who look best in warm reds are people who look better in warmer colors like browns, oranges, yellows, and rust or fall tones. People who look better in cool reds are those who look best in brighter jewel tones like magenta, royal blue, bright purples and black.

If you are still confused, think about metallic or silver or gold jewelry. If silver is most flattering on you, then most likely you look better in cool red. If gold looks better on you, then a warm red is the answer.

However, keep in mind there are some skin tones, especially of a darker hue, that can get away with wearing either a warm or cool red. I’m in this category and even though I wear a lot of cool red (with more blue in the shade), I can wear the warm red as well. Gold also looks great on my skin tone but silver is attractive too.

3) How much red should you wear?

Again, pay attention to how you FEEL wearing red. It’s important to consider all the points above and what your goal is for the day.

Since red is my favorite color, I wear it socially, in business, or when I need to be in a position of leadership and present new ideas. It evokes a feeling of confidence in me and others can see it. If, on the other hand, you need to sell or negotiate something you want, it may cause an uneasy feeling with the person you are dealing with.

The important thing to consider is how you feel when you wear it. Once this battle is conquered, you can figure out the right shade you should wear and the appropriate times to wear it.

Is RED a color that you wear often? Do you know if you are a warm or cool red? Have you been wearing the right shade of red?  Join the conversation below and leave your comments!

To your beauty,

For a complete Color Analysis, including a FREE color palette of your customized colors, contact Brenda at brenda@firstimpressionsmatter.com or call (707) 648-7991 to schedule a free 30-minute consultation.

When You Feel Good, You Look Good! FOUR Tips to Feel Better in 2017

If you feel good, you will always perform at your best. Here are 4 tips that will help you feel good AND look good!

1)  Stay positive and motivated every day!

Read positive books and listen to CD’s or podcasts to keep you in a positive frame of mind and ready to deal with life’s challenges. I purchased Tony Robbins’ Ultimate Edge CD’s and listen to them daily on my phone. After a 15-minute segment, I feel so empowered and happy. I also plan to attend Les Brown’s Live Your Dream motivation seminar on January 28, 2017 in Oakland, CA. I constantly find ways to stay motivated and inspired. I also read my Daily Word every morning and it helps with my spiritual growth.

Invest in yourself to keep on track with your goals and you will feel better. Having a grateful heart is another way. Everyday write down at least one thing you are grateful for. Living in gratitude will make your heart happy. By adding a few of these activities into your daily schedule, you will feel happier.

2) Have more “FUN”!

Funny how I’m starting to hear more and more people say they want to have more fun now. “FUN” has always been one of my values and a “must have” for landing the right job. I had to make sure I was having fun in whatever position I had so that I would truly love what I do each and every day.

If you want to have more fun, try taking a vacation, attending a music festival, taking dance lessons, going to a comedy show, inviting friends over for cards, or just plain laughing more.

Dr. Christine Northrup


When I read in Dr. Christine Northrup’s book Goddesses Never Age, that fun is important and what keeps you ageless, I almost fell off my chair! It’s great to know that I’ve made sure to have fun in my life for a long time. Try having more fun this year.

3) Want a new look?

Would you like a new look for this year? Thinking about a new hair color or style? Perhaps you would like to change or update your style and find out what colors you should wear that complement your complexion. Wearing the right colors will give your skin an instant glow as well as wearing clothing that complements your body shape will make your figure look better. Brow shaping is another way to update a face. Do this and you will see how your face opens up and you will start receiving all kinds of compliments.

4) Move more and be good to your body!

There are lots of benefits to exercising, including sleeping better, preventing disease and thinking clearer; and it definitely makes your mind and body feel better. Exercising can include yoga, cardio, Zumba, meditating or whatever gets your body moving. Remember, the mind is important too, it keeps the body going.

If you are interested in Yoga, try Wanderlust.com. Currently, there is a free 21-day program you can join.

In Dr. Northrup’s book, she also explains how exercising sets off a chain reaction of feel-good chemicals in the body. One of the chemicals is called nitric oxide (not to be confused with nitrous oxide, used in dentistry). This molecule or gas is triggered by laughter, exercising, eating fruits and vegetables, and experiencing pleasure. You will have more energy and a sense of relaxation.

**What will you be doing in 2017 to have a “Feel Good Year”?**
Please share your ideas with us in the comment area below.

Let’s have a Feel Good Year!

For more information about your health and feeling better, I highly recommend Dr. Christine Northup’s book, go to http://amzn.to/2jcnXTV. This is now my reference book in order to stay on track and age naturally and gracefully.


For a complete Color Analysis, including a FREE color palette of your customized colors, contact Brenda at brenda@firstimpressionsmatter.com or call (707) 648-7991 to schedule a free 30-minute consultation.

5 Simple Steps to Declutter Your Closet

DeclutterIt’s a new year, so why not clear out your closet so you can find clothing that you forgot you had? You will also be able to create more outfits with less stuff. Did you know, according to statistics, you wear 20% of your wardrobe 80% of the time, which means there is a lot of dead weight hanging in the closet that never gets worn.

Here’s a way to declutter your closet, very simply. Follow this 5-step process to purge the items that no longer work for you and leave you with things in your closet that you love!

Step 1: Set aside some time, and get some supplies.

Set a date since this can take some time.  Gather the following supplies:

  • 3 boxes, (label the boxes – Donate, Sell, and Tailor)
  • Full-length mirror (to try clothes on)
  • Sharpie pen
  • Post-it notes to label boxes

Step 2: Start with a Category

You don’t need to take everything out of your closet and put it back again. This is an easier method than the standard.

Look at each category, i.e. dresses, jackets, tops, pants, etc. Go through each category and decide if you should let it go, stay, donate, sell or send it to the tailor. Once you decide, then add it to the proper box. Continue this process with each category.  Be sure to pull out anything that hasn’t been worn in two years and add it to a box.

Step 3: MAKE sure the items you keep fit properly.

You should try on the clothes intend to keep and make sure they fit properly. Create outfits with the remaining pieces to be sure you have items that go together. Only keep items that you LOVE, look good on you, and the colors are your season palette.


Step 4: Deal with the items that you tossed.

For clothing that you donate, decide where you would like to take your clothing. Goggle donation drop-off organizations that are close by, and be sure they give you a receipt for a tax write off. Also, remember to donate clothing to organizations that can really benefit, such as Dress for Success, that provide professional attire to women re-entering the workforce.

If you have items that are barley worn, you can probably receive money. Connect with organizations that that best fit your needs. Here are a few suggestions:

  • Poshmark
  • TheRealReal.com
  • Tradesy.com
  • Thredup.com

If you have items that need tailoring, referrals from your friends and family are the best, but you can also Google tailors to find a good one.

Step 5:  Breathe and bask in the glory of your new closet.

By following the steps above, you should now have clothing in your closet that you love, wear often, and you’re able to create several outfits. But most of all, your closet should be uncluttered!

Brew a cup of tea, put your feet up, and admire your new closet. You should feel a sense of relief and feel great for the new year.


For a complete Color Analysis, including a FREE color palette of your customized colors, contact Brenda at brenda@firstimpressionsmatter.com or call (707) 648-7991 to schedule a free 30-minute consultation.

New Year’s Resolutions for your Career or Business – Don’t even Go There!

Are you working on your New Year’s resolutions?

Here’s the problem with New Year’s Resolutions

The nature of the word “resolution” refers to solving or fixing something. That’s the major downside of New Year’s resolutions; they come from a negative place of feeling “not good enough”, making us wish to fix ourselves in order to be perfect, and that’s not a very motivating place to be.

We don’t need to be fixed, We need to grow

We, as humans, are not broken, and we don’t need fixing. However, we are driven by fulfillment and we need to experience a life of meaning. Sell-fulfillment is achieved when we satisfy our need to continuously grow, and our need to meaningfully contribute to the world. At times, we get so busy with our daily routine that we forget how important it is to fulfill our need to grow.

Your Career Growth

The trick is to sit down and ask yourself two questions: 1) What are the areas in your career or business where you would like to grow (for a set period of time)? & 2) How can you meaningfully contribute to the world through your work? From those questions, you can derive goals and sub-goals that are aligned with your purpose and that bring a sense of happiness and fulfillment to your life.

Starting your own business in 2017?

If part of your career growth is to start your own business and you thought you would achieve this in 2016 but didn’t, no problem! In a few days, you get to press the reset button. But before you do that, let’s clear out the 2016 unproductive thoughts and behaviours that held you back.

Huffington Post article: 
Consuela Dezso 
Career Transition & Business Coach


The Best Fall Fashion Trends for 2016

Have you noticed the shops are stocking up with the newest Fall Fashion trends?

The season looks to be an interesting one, with a balance between structured and flowing pieces. There seems to be a carryover from Spring to Fall looks with cold shoulder tops, bright pinks and yellows, floral, paisley and silky thin pieces. With the weather getting cooler you can wear these types of pieces by layering with a heavy jacket or coat.

In this article we will go over some favorite pieces for Fall that easily translate well to what you may have in your closet. (Faux) fur, capes and golden tones that resemble previous Fall trends. Pinstripes have joined the Fall trend lineup, among others.  (Be sure to check out my Special Gift to You at the bottom of this article!)

The Caplet

Capes and caplets do not seem to be going anywhere for a while. A caplet is usually a small cape and normally covers the shoulders. You will see these on dresses, blouses, sweaters or jackets. I’ve had these in my closet for years and you may have something similar in your closet too — take a look. Now you can wear them again.








Loose and flowy ruffles. Great for creating a whimsical or edgier spin on classics. Keep body shape in mind as you opt for ruffle filled pieces and use it to strategically highlight your assets.







Tan Hues

Find all the tan in your closet and wear it for Fall. Tan is the celebrated hue for Fall 2016 styles and you will see lots of it during the season.








Statement Choker

 Big trend in jewelry this season. I’m not too fond of jewelry close to my neck and if you are like me, look for pieces that drape away from the neck.

 chocker      statement-necklace

Pinstripe Styling

This is a throwback from the 80’s and has been updated a little. For instance, blazers do not have boxy shoulders, so do not pull those out of the closet. Look for well-tailored blazers and flattering trousers. If you have a bold style, go for pinstripe from head to bottom; it will look classy. You can also wear it as a visual highlight by selecting one piece (blazer or trouser).



Navy Coats

This piece will be timeless and classic in your wardrobe. Find something comfortable, classic and chic in navy.


Bold Fur

Fur is back and was all the trend last year, so you may have this in your closet already. Coats and vests from jewel tones to black, faux and real fur worn over classic and edgy styles.



Golden and Gilded Age

Golden hues on trousers, jackets, coats, dresses, blouses and many other pieces encased in gold tones.






Shearling Coats

Another 70‘s flashback, the shearling coat, was given an update for Fall 2016. The fit can be a loose comfortable fit or tailored fit. This can be a versatile piece, either dress it up or down with jeans and boots.






Velvet pieces were probably one of the most popular trends on the runway. From blouses to trousers, showing up in a number of styles and colors. To make velvet appropriate for 2016/17, stick to one piece per look (top or bottom) and make sure it’s figure flattering.







My Special Gift to You!

A-Z Fashion Guide for Fall 2016
Best fall preview styles for Women over 40



We’d love to hear your thoughts about what is your favorite trend for Fall! Post your comments below!

New York Fashion Week 2016 – The 6 Best Street Style Trends from New York Fashion Week

Which of these 6 styles is your favorite?

New York Fashion week kicks off a month of Fashion Shows that will take place in London, Milan and Paris, but the first week in the Big Apple (New York) is the most exciting.

But not all the action is happening on the runways; in fact, looking to the style on the streets can be an even greater indicator of where trends will be at for the next season in real time, on women in the street.

Fur Vest


Print Dress


Side Zipper Skirt, Print Dress & Pant



Monochronmatic looks


Military Coat


Leopard Dress